Improved Call To Action. Improved Conversion Path. A/B Testing.
Two Main Types of Landing Pages
1. Reference Landing Page
A reference landing page is usually an SEO page that presents relevant information to the visitor. This page is typically connected to the other pages of your website in more than one area, and is spidered by the search engines. These pages are most effective if they meet the readers objectives.
2. Transactional Landing Page
A transactional landing page is typically built to persuade a visitor to complete a transaction such as filling out a form or interacting with advertisements or other objects on the landing page. The goal is to immediately present only the most useful information about a product or service, and force the reader to fill out the form, capture their information, and convert them to a customer. This type of landing page is mostly utilized for Pay Per Click campaigns.
How Can SS Help Improve Conversions Via These Pages
Through our experience and analysis of behavioral web data, we can make the improvements in both types of landing pages that will result in a higher conversion percentage. Our team understands exactly what a visitor is looking for and can produce/update landing pages that will drive a visitor to the conversion path of least resistance.
Just A Few Elements of a Great Transactional Landing Page
- Improved Call To Action
- Big Buttons
- Clear, Concise Message
- Value Driven Bullets
- Irresistible Offer
- Limited Navigation
Contact us and let us discuss how we can improve your conversions with landing page optimization.